Strategy
Develop and agree comprehensive annual / quarterly / monthly marketing plans that successfully support the achievement of country goals across business lines within agreed timeframes and to expected quality standards
Design and agree multi-channel marketing campaigns, including details of the intended source of leads, numbers of leads and related activities that will enable execution of the campaigns
Work with Office Managers in developing and supporting effective execution of activity calendars including in-office activities and outreach initiatives
Devise appropriate Public Relations strategies as required and in line with business needs
Build and maintain strong relationships and communication with the regional marketing team to leverage learning from the wider region on best practices across marketing areas
Lead Generation
Collaborate with key stakeholders to plan and execute all lead generation initiatives in a highly effective manner, which meet the required number of leads by source, enabling the country team to maximise the sales opportunities / business results
Identify new opportunities for generating leads and make recommendations to Country Director on the proposed investment and projected outcomes to initiate theses new marketing initiatives
Challenge the status quo by introducing creative and innovative ideas to the management team for consideration
Event Marketing & Contact Centre Management – Lead Qualification
Plan, schedule and execute marketing activity to support the successful operation of IDP events. This includes pre-event marketing and all activities relating to the event itself
Prepare marketing & booth designs (with support from Regional Team) and ensure IDP is presented to participants in line with strategic goals and brand positioning
Evaluate the success of marketing events from feedback received from both clients and students and improve
Local Contact Centre setup and management, working closely with Regional Contact Centre team
Support Contact Centre team to qualify the web leads as per the defined targets
Contact Centre performance reporting and monitoring
Analytics and Reporting
Make effective use of analytics to evaluate effectiveness of marketing campaigns and track numbers of qualified lead generated vs. target for each destination
Proactively escalate / highlight issues, when necessary, along with ideas of how to improve lead numbers and lead quality
Digital Marketing (led by Regional Digital Marketing team)
Work with the Regional Digital Marketing team to ensure that the local website is maintained and updated to inspire students and to meet agreed objectives
Drive effective use of websites by developing and implementing SEO/SEM strategies with the Regional Digital Marketing team. This includes developing content that will drive students to seek out IDP’s website
Work closely with Regional Digital Marketing team to generate web leads through multiple online platforms (Google, Facebook etc.)
Vendor and Agency Management
Identify, build and maintain relationships with relevant vendors, agencies, and partners to increase the business success and ensure high quality outcomes for IDP Cambodia
Create corporate and government links to improve PR and partnership opportunities your team can leverage
Team Leadership
Lead, develop and maintain a high performing team that will deliver IDP’s key marketing objectives from a corporate unit perspective
Create an environment that delivers opportunities for collaboration and co-operation across the wider regional marketing teams
Set performance targets for key performance indicators for team ensuring all delegations are clear
Contribute to building a positive work environment within the team based on a shared commitment to IDP’s values and quality
Build and maintain strong relationships and communication with regional office to leverage all marketing strategies & material that is developed
Financial Management
Manage budget and resource allocations effectively to deliver business priorities
Exercise appropriate stewardship over IDP assets and intellectual property
Expenditure is in line with agreed budget and business priorities
General
Undertake any other lawful duties as reasonably directed by management

លក្ខខណ្ឌនៃការប្រើប្រាស់